Research
My research examines how AI changes the organization of work and the production of knowledge.
AI in Strategy and Organizations
What happens when AI takes on organizational roles, such as in communication, coordination, and invention?
The Wade test asks whether generative AI can communicate as a specific CEO, and finds that believing a message is AI-written lowers how helpful people judge it, whatever its true source. Related projects put an AI agent in the managerial role itself, and follow what firms disclose when human inventorship becomes uncertain. Across them the question resolves into three consequences: whether AI can perform the role, whether people accept it there, and how credit and responsibility are allocated once the contributions are hard to separate. Earlier work on CEO social media is the foundation, showing how a technology reshapes the relationship between leaders, audiences, and feedback before AI began occupying the role.
AI in Research and Knowledge Production
How can researchers use AI to expand what research can do while preserving validity, transparency, and reproducibility?
Generalizing event studies with synthetic controls builds credible counterfactuals for strategic events that happen too rarely for conventional designs. Measuring concept content from LLM activations tests whether a model’s internal representations yield valid measures of a construct the researcher defines. Recipes for creativity shows that evaluator design is a first-order choice in iterative generation, not a detail. A methodology project in progress extends the same question to the research process itself, replacing unverifiable AI-use statements with workflows that are modular, traceable, and reviewable.
Selected Work in Progress
- The Wade test: Generative AI and a CEO botWith Choudhury P. and Vanneste B.; revise and resubmit. Featured at Harvard Business Review and Bloomberg.SSRN
- Generative AI and coordination at workWith Doshi A. and Gulati P.; in preparation for submission. Nominated for SMS Berlin Best Paper Prize.
- Inventions without inventors: The AI attribution problemWith Kapačinskaitė A.; under review at Strategic Management Journal.
- CEO responsibilities and social media activityWith Chai S. and Doshi A.; in preparation for resubmission.
- Governing AI-assisted research with principles from computer scienceWith Kapačinskaitė A.; writing up.
- Examining CEO social media participation impact on CEO payWith Crilly D. and Vanneste B.; data analysis.
- Generative AI, self-reflection, and patterns of human capital development in entry-level employeesPilot studies.
- Fifty million followers can't be wrong, or can they? Effects of social media feedback on CEO communicationWorking paper. Nominated for SMS London PhD Paper Prize.
- Measuring concept content in text from LLM activations: ESG evidence from concept vectors and linear probesWith Hazenoot L. and Ren Z.; working paper.arXiv:2608.07208
Journal Publications
- Zohrehvand A, Doshi A, Vanneste B. (2024) Generalizing event studies using synthetic controls: An application to the Dollar Tree-Family Dollar acquisition. Long Range Planning, 57(1), 102392.DOI Academy of Management Best Paper Proceedings, 2018 (Chicago).
Conference Proceedings
Computer Science
- Anderson R, Verhoef T, Zohrehvand A. (2026) Recipes for creativity: Iterative generation and evaluation in large language models. In Proceedings of the 17th International Conference on Computational Creativity (ICCC), Coimbra, Portugal.arXiv:2608.07243
- Klumperbeek S, Gadyatskaya O, Zohrehvand A. (2024) Strategic impression management: Pre-announcement social-media discourse and market reactions to data-breach announcements. In Proceedings of the International Conference on Data Science and Artificial Intelligence (ICDSAI). Springer Nature, Singapore, 211-225.DOI
- Visser B, van der Putten P, Zohrehvand A. (2024) The impact of AI-avatar appearance and disclosure on user motivation. In Proceedings of the International Conference on Data Science and Artificial Intelligence (ICDSAI). Springer Nature, Singapore, 142-155.DOIarXiv:2407.21521
Management
- Kang X, Vanneste B, Zohrehvand A. (2025) The Wade test: Generative AI and CEO communication. Academy of Management Proceedings, 2025(1).DOI
- Zohrehvand A. (2020) 50 million followers can't be wrong, or can they? The influence of social media on CEO communication. Academy of Management Proceedings, 2020(1), 21168.DOI
- Zohrehvand A, Vanneste BS. (2018) The effect of acquisitions on customers: Twitter evidence from Dollar Tree-Family Dollar. Academy of Management Proceedings, 2018(1).DOI