Research
My research studies AI in organizations and AI in research: what happens when AI takes on organizational roles, and how researchers can build methods and workflows on AI.
AI in Organizations
What happens when AI takes on organizational roles, such as in communication, coordination, and invention?
The Wade test asks whether generative AI can communicate as a specific CEO, and finds that believing a message is AI-written lowers how helpful people judge it, whatever its true source. Two projects take up coordination: one on generative AI and coordination at work, and a paired experiment that tests hierarchy in LLM agent teams by varying a manager’s authority to reject output and require revision. Inventions without inventors follows what firms disclose when human inventorship becomes uncertain. Across these the question resolves into three parts: whether AI can perform the role, whether people accept it there, and how credit and responsibility are allocated once contributions are hard to separate.
AI in Research
How can researchers build methods and workflows on AI, and verify what those produce?
The stream began with research methods: generalizing event studies with synthetic controls (Long Range Planning, 2024) builds credible counterfactuals for strategic events that happen too rarely for conventional designs. The AI projects keep that concern with valid measurement and credible inference. Measuring concept content from LLM activations tests whether a model’s internal representations yield valid measures of a construct the researcher defines, using ESG text as the test case. Recipes for creativity shows that evaluator design is a first-order choice in iterative generation, not a detail. TRACE extends the question to the research process itself, replacing unverifiable AI-use statements with workflows that are modular, traceable, and reviewable, derived from the practices computer science already uses to govern shared work. Much of this stream is published in computer science venues.
Earlier Foundations
My earlier work studied CEO social media and strategic leadership, and, in two computer science papers, AI avatars and user motivation and the social-media discourse around data breaches (both ICDSAI 2024). It is the foundation for the current agenda: it shows how a technology reshapes the relationship between leaders, audiences, and feedback before AI began occupying the role.
Selected Work in Progress
- The Wade test: Generative AI and a CEO botWith Choudhury P. and Vanneste B.; revise and resubmit at Strategy Science. Featured at Harvard Business Review and Bloomberg.SSRN
- Generative AI and coordination at workWith Doshi A. and Gulati P.; in preparation for submission. Nominated for SMS Berlin Best Paper Prize.
- Inventions without inventors: The AI attribution problemWith Kapačinskaitė A.; under review at Strategic Management Journal.
- Manipulations for AI-enabled experiments in organization scienceWith Shabani O. and Vanneste B.; submitted to Organization Science.
- CEO responsibilities and social media activityWith Chai S. and Doshi A.; in preparation for resubmission.
- TRACE: Governing AI-assisted research with principles from computer scienceWith Kapačinskaitė A.; under review at Organization Science.arXiv:2610.24035TRACE-OSGitHub
- Patent secrecy and invention qualityWith Kapačinskaitė A.
- Measuring concept content in text from LLM activations: ESG evidence from concept vectors and linear probesWith Hazenoot L. and Ren Z.; under review at a computer science conference.arXiv:2608.07208
- Loop-back authority in LLM agent teams: A paired experiment on flat and hierarchical coordinationWith Agachan B. and van Duijn M.; under review at a computer science conference.arXiv:2609.14767
Journal Publications
- Zohrehvand A, Doshi A, Vanneste B. (2024) Generalizing event studies using synthetic controls: An application to the Dollar Tree-Family Dollar acquisition. Long Range Planning, 57(1), 102392.DOI Academy of Management Best Paper Proceedings, 2018 (Chicago).
Conference Proceedings
Computer Science
- Anderson R, Verhoef T, Zohrehvand A. (2026) Recipes for creativity: Iterative generation and evaluation in large language models. In Proceedings of the 17th International Conference on Computational Creativity (ICCC), Coimbra, Portugal.arXiv:2608.07243
- Klumperbeek S, Gadyatskaya O, Zohrehvand A. (2024) Strategic impression management: Pre-announcement social-media discourse and market reactions to data-breach announcements. In Proceedings of the International Conference on Data Science and Artificial Intelligence (ICDSAI). Springer Nature, Singapore, 211-225.DOI
- Visser B, van der Putten P, Zohrehvand A. (2024) The impact of AI-avatar appearance and disclosure on user motivation. In Proceedings of the International Conference on Data Science and Artificial Intelligence (ICDSAI). Springer Nature, Singapore, 142-155.DOIarXiv:2407.21521
Management
- Kang X, Vanneste B, Zohrehvand A. (2025) The Wade test: Generative AI and CEO communication. Academy of Management Proceedings, 2025(1).DOI
- Zohrehvand A. (2020) 50 million followers can't be wrong, or can they? The influence of social media on CEO communication. Academy of Management Proceedings, 2020(1), 21168.DOI
- Zohrehvand A, Vanneste BS. (2018) The effect of acquisitions on customers: Twitter evidence from Dollar Tree-Family Dollar. Academy of Management Proceedings, 2018(1).DOI